March 1st, 2011

“I bought this jacket in Paris eight years ago. I still wear it, I really like it. I’m going to wear it until it falls apart.”

HORDUR SVEINSSON, ICELAND

February 18th, 2011

“My blue hat comes from an old friend who left it amidst a pile of scarves in my bedroom when he visited me in NYC as a payback for taking care of his feet. I bought him a pair of shoes when his were old and tattered and he was broke.”

MICHAEL, NEW YORK

February 11th, 2011

“These glasses are from my grandfather who passed away a few years ago. Whenever I travel alone I wear them and we see the world together. I love him so much.”

FUMIE, NEW YORK

February 6th, 2011

“My new favorite sweater was made by my friend from 3 vintage sweaters – one of them is an Aran sweater from Ireland, a place I love to visit. So I’m wearing my memories and other people’s too!”

TARA, NEW YORK

January 28th, 2011

“Me and my girlfriend decided to party, but she picked my outfit and I hers. I dressed up my friend in this jacket. The next day, she called and cried because she lost it. Four months later, someone found it and found me because I had keys with a picture of me in the key chain. I guess the jacket wanted to stay with me a bit longer.”

SILLA, ICELAND

December 20th, 2010

“This is my uncle Michael’s sheepskin coat from circa 1970. My aunt had a matching ladies sheepskin too!”

RUPERT NEWTON, NEW YORK

December 12th, 2010

“I had a birthday in New York at a place called Beast, and I made this outfit for the party. It was the best birthday and a really good night.”

ZISKA, ICELAND

December 8th, 2010

“I bought this top because of a song I liked by Young Money. The song is called Bedrock so the top fits the theme. I wore it the whole summer.”

TYRANN JACKSON, ICELAND

December 3rd, 2010

“My leather leaf necklace was given to me by a lovely Nigerian woman on 12th street and Broadway in NYC. It was very sweet of her to give it to me.”

ALEJANDRA, NYC

November 18th, 2010

“Everything that I’m wearing is from a place on this earth where I had the most beautiful experiences in life. Berlin, Tokyo, NYC and Los Angeles.”

ANES, NYC

November 12th, 2010

“This is an old vintage dress. I tried to sell it, but people were afraid of the shape. I love it, it’s so comfortable and it hides the sins!”

JAZZ, NYC

November 9th, 2010

“I borrowed this vest from my mother for the first time when I was fifteen, gradually I borrowed it so many times it became mine!”

CARIN JOHANSSON, NYC

November 5th, 2010

“The first time I knew I could love this new guy, I was home and preparing for my brother’s wedding, three days after I’d met him. We watched a movie while I made jewelry out of my grandmother’s old collection, all gifts for my new sister-in-law, my sister, my mother, and my grandmother, and also this necklace I’m wearing. Three days and we were just so happy to be together while I made things.”

RACHEL LIPSON, NYC

November 4th, 2010

“This jacket has been through everything with me since my junior year of High School. Through all the boyfriends, bad haircuts and everything else that came our way. We make it through everything.”

JESSICA CORVEA, NYC

October 29th, 2010

“I was at the Roskilde festival wearing this t-shirt wrapped in orange tape, which I thought was a good idea at the time. I had to go to the hospital with my friend because he drank too much, and I assisted the nurses wearing this covered in tape. I think of that whenever I wear it.”

HJORTUR HJARTAR, ICELAND

October 25th, 2010

“My friend Craig left this fake Rolex at my parent’s summer house. He said it was broken, but I fixed it. I look forward to giving it back to him.”

JOHANNES KJARTANSSON, ICELAND

October 22nd, 2010

“This shirt is from my little brother, he wore it when he was really young and it has a large hole in it. It has soul and it makes me think of really sunny days with him.”

KATLA MARINDOTTIR, ICELAND

July 2nd, 2010

“My mother made this dress in 1968/69 to wear to a wedding. I wore it to my college graduation in 1995 and still have it as a staple in my wardrobe. This dress was responsible for a Hungarian millionaire sweeping me away from an art opening to a fancy restaurant where we sat across from Jason Priestly. 90210 was on at the time and I couldn’t stop thinking about how short he was!”

EMILY MIRANDA (LEFT), NEW YORK

June 25th, 2010

I’m too broke to buy new clothes. This is shirt turned scarf. It has burnholes from joints I’ve shared with friends.

RICARDO, NEW YORK

June 16th, 2010

I first made this shirt in 1978 and sold to all the stores.

RONALD, NEW YORK

June 11th, 2010

I’m wearing clothes that eiter belonged to, or were purchased by, my mother. She tought me to love clothing, to find a great bargain, and to use it as a mode of self-expression.

RACHELLE, NEW YORK

June 8th, 2010

I’m wearing a few pieces I love. The neck scarf I made – the button was given to me by my grandma along with an assortment of jewelry.

RACHEL, NEW YORK

April 17th, 2010

The sad part of living in New York is that friends always leave. After I helped my wingman carry out his boxes from his Brooklyn apartment this jacket was the only thing left. He wanted to leave it in New York and gave it to me, I love it and it also reminds me of all my friends who don’t live here anymore.

CHRIS, NEW YORK